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行銷軟體與業務的差異
行銷軟體與業務的簡單定義
"Marketing tells a story that spreads.
seo Sales overcomes the natural resistance to say yes."
行銷軟體是講一個可以擴散流傳的故事
業務克服自然阻力，讓客戶說YES
by Seth Godin
(source: http://sethgodin.typepad.com/seths_blog/2009/05/the-difference-between-marketing-and-sales.html)
行銷軟體與業務在網路世界的協同
by Larry Kilbourne
(source: http://www.lkphd.com/articles/sales-marketing-alignment-in-a-20-world-solution-or-tar-baby.html)
網路環境上，買方的決策過程是會加快還是增長？
...the Internet has allowed buyers to be much more reliant on their own ability to research and develop possible solutions, sales cycles in many cases are longer than in pre-Internet days, when buyers relied upon sellers more for information and education.
網路讓買方更倚賴自己作調查以及發展可能的解決方案能力，在許多例子中，銷售週期比沒有網路時代來得更長。在網路之前，買方主要依賴業務提供訊息。
業務端目前有一個流行名詞lead nurturing，我解釋於 http://blog.roodo.com/ad264/archives/9181493.html，所以下段指出業務工作變得得將買方決策過程拉遠看。
行銷軟體與業務的界線模糊
Marketing is now responsible for establishing rapport and building relationships with prospects - the traditional dominion of sales. Sales must (for the process to work effectively) take a more long-term view of the process than monthly or quarterly quotas encourage, as well as pay more attention to the story that is being told (to maintain a consistent story line).
由於現在行銷軟體講個人化溝通，所以過去屬於業務範疇——即與潛在客戶建立和諧關係，變成也是行銷軟體得負責的。seo業務為了要工作更有效，也得看得更長遠，非僅看每月或每季的quotas，另外也需要注意行銷軟體人講了什麼故事，以便對買方的說法一致。seo
文章後續有討論這樣的變化對實務作業的影響，有興趣者可點選觀看。seo
"Marketing tells a story that spreads.
seo Sales overcomes the natural resistance to say yes."
行銷軟體是講一個可以擴散流傳的故事
業務克服自然阻力，讓客戶說YES
by Seth Godin
(source: http://sethgodin.typepad.com/seths_blog/2009/05/the-difference-between-marketing-and-sales.html)
行銷軟體與業務在網路世界的協同
by Larry Kilbourne
(source: http://www.lkphd.com/articles/sales-marketing-alignment-in-a-20-world-solution-or-tar-baby.html)
網路環境上，買方的決策過程是會加快還是增長？
...the Internet has allowed buyers to be much more reliant on their own ability to research and develop possible solutions, sales cycles in many cases are longer than in pre-Internet days, when buyers relied upon sellers more for information and education.
網路讓買方更倚賴自己作調查以及發展可能的解決方案能力，在許多例子中，銷售週期比沒有網路時代來得更長。在網路之前，買方主要依賴業務提供訊息。
業務端目前有一個流行名詞lead nurturing，我解釋於 http://blog.roodo.com/ad264/archives/9181493.html，所以下段指出業務工作變得得將買方決策過程拉遠看。
行銷軟體與業務的界線模糊
Marketing is now responsible for establishing rapport and building relationships with prospects - the traditional dominion of sales. Sales must (for the process to work effectively) take a more long-term view of the process than monthly or quarterly quotas encourage, as well as pay more attention to the story that is being told (to maintain a consistent story line).
由於現在行銷軟體講個人化溝通，所以過去屬於業務範疇——即與潛在客戶建立和諧關係，變成也是行銷軟體得負責的。seo業務為了要工作更有效，也得看得更長遠，非僅看每月或每季的quotas，另外也需要注意行銷軟體人講了什麼故事，以便對買方的說法一致。seo
文章後續有討論這樣的變化對實務作業的影響，有興趣者可點選觀看。seo
本篇文章引用自此: http://blog.roodo.com/ad264/archives/9181545.html
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